In this part of the video series, Malcolm explains that his book is for senior executives and managers who ultimately “feel the pain” when team performance breaks down for any number of reasons.
Amber: So who specifically is the book for?
Malcolm: It’s for, I would say the informal way to describe those people, as the ones that feel the pain when things go wrong. The more formal way is to say, I guess the senior managers, the senior executives who are responsible for creating and maintaining high performing teams. But it really is those people that when things aren’t going right, they are the ones that feel the heat and feel the pain and had the sleepless nights to try and resolve what the issue is.