In choosing clients to work with, Malcolm Dawes explains that “The people I work with have to believe two things. First, they have to believe there’s a problem and have to recognise it. Second, they have to believe that the problem can be addressed effectively through working with their people.”
Amber: When you’re selecting a client to want to work with, what is some of the criteria that you’re looking for?
Malcolm: When selecting the clients? I guess the thing is that the people that I work with have to believe two things. One is they have to believe there’s a problem and they have to recognise it. And second thing, is that they really have to believe it’s down to how they work with their people that puts it right. Because if they don’t believe that and they think it’s something which is a bit abstract, then that client won’t be the right fit for what I do. And those clients that have worked with me over the years have, you know, there’s been several success stories, which is great, but those clients have to really understand themselves possibly and this can be a really challenging thing for them. It’s possibly down to them to put it right. In other words, it all starts at the top. Somebody once said, I think a fish rots from the head down.