Sales Effectiveness Breakfast Event Series
dta WORLDWIDE are pleased to be a partner of the Sales Effectiveness Australasia Breakfast Event Series. Join us at the following event in Sydney on June 18th. If you are not in Sydney, you can register for the virtual event and still receive the DVD and ‘Book of the Month’. For more information and to register
The future of effective sales leadership by Malcolm Dawes
- Understand the importance of 10 core competencies for sales managers
- Know the essential qualities to allow you move from sales management to sales leadership
- Be able to focus on your own strengths to develop the effectiveness of your personal leadership style
Overcoming fear to create great sales results by Suzanne Mercier.
What is fear, and why is it a natural part of the human condition?
Can I really overcome fear in a competitive sales environment?
How can I build more sustained resilience in my sales prospecting and negotiations?
Selling is one of the most critical activities in the work environment. Without the ability to sell, ideas would be nipped in the bud, products could “rot” on the shelves and services would remain unused potential.
Extensive research has proven that even the best of sales people will, at some point, miss opportunities and underachieve because of fear. It can be fear of rejection, call reluctance, fear of failure – or one of the many other ways fear can be manifested. But fear is also natural. Anyone who needs to sell – from a sales professional to a business development person to a non-sales employee – knows and feels fear when it comes to selling. Picking up the telephone to make a prospecting call can feel traumatic. Closing the sale can be equally daunting. Yet, both those activities are critical to the sales process and to the business.
Research has identified that the interaction through selling accounts for 53% of the influence on a purchase decision. Building on that, what increase in sales and bottom line could you achieve if you could transform fear into energy that propels you forward to action and success?
By improving your sales skills, you can overcome the reluctance that many people experience around selling, but this is not the only solution. By addressing the fear that makes it so challenging to put yourself on the line, your selling skills can be put to great use.
Over the last 10 years, Suzanne Mercier has become an expert on the limiting nature of fear. In this session, Suzanne will lift the veil from fear and share how – by understanding our fears – we can overcome them to achieve better sales results.
During this compelling session, you will:
- Understand the nature of fear and how it inhibits our actions
- Receive tools to transform fear into more productive energy
- Recognise the triggers of fear and address them before they hit
- Feel more willing and able to increase prospecting activity
- Increase your ability to close the sale






